RANK HIGHER WITH WEBXLOO ON SITE SEO!
At Webxloo, we help websites large and small to earn more relevant traffic from search engines. Our SEO team developed a holistic approach to getting our customers’ websites to the top of search engine result pages and winning more sales leads. on site SEO is an indispensable part of this process as it concerns optimizing your content as well as the website code.
To achieve the best results in search engine optimization, we combine both off site and on site SEO tried-and-tested practices coupled with the most recent trends. Off site and on site SEO go together like peanut butter and jelly and complement each other greatly.
WHAT IS ON SITE SEO?
On site SEO is the practice of optimizing the elements of individual pages of your website including the content of all types (text, images, audio and video, etc), meta information, URLs, page structure, as well as how fast your content loads.
As the opposite to the off-site SEO that focuses on the external signals that are coming to your website, on site SEO is the process of improving different parts of your website that search engines look into when crawling it. Your website is a focal point of every SEO activity that you do and if it is not optimized properly, it can be hard to dominate search results.
On site SEO helps search engines like Google to better understand what you are trying to rank for. This type of optimization is paramount and the first step you need to take if you want to get ranked for your niche keywords.
WHAT ARE MOST IMPORTANT ON SITE SEO TECHNIQUES THAT GREATLY IMPACT YOUR PAGES’ ABILITY TO RANK?
- Content Quality
The content is what people come to your website for. Search engines are getting smarter with each update and now they are able to easily differentiate the quality content form the poor one and the unique text from one that has been even partially copied or rewritten. With the addition of Machine Learning, major search engines like Google and Bing return only those results that provide the most accurate and descriptive answers to users’ questions. The outdated approach of including a bunch of keywords in basically any text won’t get you anywhere today.
- Niche Keywords
Still, keywords remain important for on site SEO as people use them to find products and services on the web. To rank for certain phrases that your prospective customers use when searching for what you offer, you need to naturally incorporate those words into the well-written content that would be of great value for your audience. Keyword research will help you to select search terms that are not either too competitive or too rarely searched and are highly related to your specific niche.
- Internal links
Internal links are hyperlinks that lead to another page of the same domain. Aside from the fact that it helps users to navigate better, it increases their time on site and both are considered positive signals by search engines.
- Meta Information
As a part of on site SEO, metadata helps search engines to better understand what a page is about. They identify meta tags as a description of data placed in a page's code. Metadata is also displayed in the search results helping users to choose a website based on its meta description and keywords included. Written correctly, it will have a positive impact on how your website is ranked.
- URLs optimization
A good URL is a short, descriptive text that consists of a keyword(s) you target. Customers are less likely to click on long, hard-to-read links. Instead, a well-crafted, descriptive URL gives the impression that this link leads towards what a user is looking for. The result of the URLs optimization is the better perception of a page by users thus the increase of a click-through rate (CTR).
- Voice Search Optimization
The introduction of intelligent virtual assistants changed the way people search for things. The queries performed using voice are different from the ones using text even when asked for the same things. Not optimizing your content for voice-based searches can result in losing potential customers that perform their research on-the-go or while multitasking. Oftentimes, people search for local businesses with the help of voice commands to save their time and find ‘pizza takeaway near me open now’ or ‘flower delivery near me cheap’ in a matter of minutes. Depending on the niche, voice searches can make up a bigger or a smaller portion of the total number of queries. If you sell products or services for drivers, people with newborn babies or toddlers, pets owners, or basically any type of customers that would rather ask than type, it becomes even more important for your business to optimize for those searches.
- Schema Markup
Schema markup is a form of on site SEO that is underutilized by many businesses although it can greatly improve your rankings and user experience with your website. Being a code, schema markup helps you to describe every element of your page and even add GPS-coordinates if applicable. When you add the meta title and description, you specify the page content in whole but not each element in particular. That’s when schema markup comes to help. You can add schema markup to any information on your website to better explain to search engines, as well as users, what it means. For more information about schema markup and to find a shared markup vocabulary, you can visit Schema.org website.
Webxloo’s on site SEO will help you to attract more traffic to your website, improve visibility and brand awareness, and build better relationships with major search engines. Contact us today if you want to know more!