The COVID-19 outbreak is affecting basically every business vertical both online and offline. Over the last weeks, we at Webxloo were approached by many of our existing SEO customers with different variations of one burning question: “Should we stop/pause our SEO for now?”.
Being the SEO services provider with 15+ years in the industry, we have seen several major economic downturns, so we have decided to answer this question via our blog to help out the business owners that are trying to prioritize their expenses.
Don’t Stop SEO
If you are familiar with the concept, you know that SEO is a search engine optimization process and processes usually take time. Before launching an SEO campaign for any given website, we always sit down with the owner or a manager who is assigned to this and explain to them that SEO doesn’t happen overnight but requires an undefined amount of time.
This statement is often followed by a very natural question which is “When will we see the results then?”. The answer usually depends on the niche and the website itself but on average it’s from 3 to 6 months.
Now, back to our days when businesses want to pause their SEO-related activities because of the declining demand and slowdown in sales. Considering the specifics of SEO, the real impact of stopping optimizing your website for search engines will be felt in 3 to 6 months when the virus most likely passes.
SEO is an Investment
If you need an analogy to this, think about search engine optimization as of the website workout: being an athlete, you wouldn’t pause your training because you understand the repercussions of missed workouts that you will inevitably see in some time.
SEO is a process of consistently improving and strengthening your website by producing quality content, building backlinks, improving the user experience, page speed, and many other technical aspects that affect your organic rankings.
It makes sense to continue investing in SEO despite this temporary economic downturn especially given that many of your competitors will put it on pause. When the virus is contained and everything is back on track, those websites will see a visible organic traffic decline and to catch up they will have to resort to Paid Search and will spend maybe even more than what they were able to save on not doing SEO.
It’s a Great Time to Improve SEO
Now it’s a great time to invest in your organic rankings for Q3 and Q4 2020 as well as to better communicate with your audience via either your website blog or Social Media channels. Today more than ever people are consuming information online and will greatly appreciate quality content that resonates with the current situation and their interests.
Even if your business was affected by this Pandemic, instead of pausing your SEO, leverage all your tools to connect with people that bought from you in the past to make sure they will be buying again when the crisis is over.